Privacy Policy

Introduction

NOVII ADVISORY INC. and any of our affiliates or subsidiaries (“Company” or “we” or “us”) respect your privacy and are committed to protecting it by complying with this policy.

This policy describes:

How we collect, use, disclose, and protect the personal information of our customers and website users (“you”).
The types of information we may collect from you or that you may provide when you visit the website www.noviiadvisory.com (our “Website”).
Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define “personal information” as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business contact information, when collected, used, or disclosed for the purpose of communicating or facilitating communication with you in relation to your employment, business, or profession.

This policy applies to information we collect, use, or disclose about you:

On this Website.
In email, text, and other electronic messages between you and us, including over social media platforms.

The Website may include links to third-party websites or social networks. Clicking on those links may allow the third party to collect or share data about you. Please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites. Please read the privacy policy of every website you visit.

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, you have the choice to not use our Website. By accessing or using this Website, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time, and we will post updated versions as applicable to our Website. Your continued use of this Website after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates.

Information we Collect About you

How we Collect Information About you

We collect and use several types of information from and about you, including:

Personal information. Although we are a business-to-business service, we may collect personal information if you contact us through our Website or communicate directly with us. Personal information is information that can be reasonably used to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, or other similar identifier, and any other identifier that could be used to contact you (“personal information”).

We provide an opportunity for any user to unsubscribe from our communications or opt out of contact for marketing or other purposes on an ongoing basis by reaching out to us to unsubscribe by using the contact information listed below.

Business-related information, namely, information that is related to your business duties, including: title, duties, business address, business email address, business telephone number, and any payment information on behalf of the business, as applicable.
Non-personal information that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website feature.
Technical information, including your browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Website, and usage details.
Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.

We use different methods to collect your information, including through:

Direct interactions with you when you provide it to us, for example, by filling in forms on our Website, corresponding with us by phone, email, or otherwise, completing surveys, or entering any promotions sponsored by us.
User Contributions. You may also provide information for us to publish or display on public Website areas or transmit to other Website users or third parties. Your contributions are posted on the Website and transmitted to others at your own risk.
Automated technologies or interactions, as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies or other tracking technologies.
Interactions on third-party websites, for example, if you send us information over LinkedIn, or similar social media platforms.
Through our business partners or third parties, if you have provided your consent for such information to be shared with us.

Information We Collect Through Cookies and Other Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical information and may include personal information, and we may maintain it or associate it with personal information we collect in other ways that you provide to us, or that we receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences.
Recognize you when you return to our Website.

We use cookies on our Website. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. We may use essential cookies, analytics cookies, or marketing cookies on our Website. For non-essential cookies (such as analytics or marketing cookies), we will obtain your consent before placing them on your device.

Third Party Use of Cookies and Other Tracking Technologies

Some links on the Website are served by third parties, who may use cookies or other tracking technologies to collect information about you. You can opt out of certain third-party cookies by using an opt-out tool created by the Digital Advertising Alliance of Canada. We do not control third parties’ tracking technologies or how they are used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How we use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.
To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.
To notify you about changes to our Website or any products or services we offer or provide through it.
To improve our Website, products or services, marketing, or customer relationships and experiences.
To measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

We may also use your information to contact you about our own goods and services that may be of interest to you, as permitted by law and where you have provided your express consent. If you wish to withdraw your consent, please use the unsubscribe mechanism in our communications or reach out to us by using the contact information listed below.

We use artificial intelligence (“AI”) powered by third-party providers in our services. When we use AI, we transmit only the minimum data necessary for the specific AI feature, and never transmit your personal information. We select AI providers that commit to not retaining customer data after processing, and to not using customer data for training their general models. However, we cannot independently verify or guarantee third-party provider compliance.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:
To our subsidiaries and affiliates and personnel, if necessary and appropriate to deliver our services.
To our professional advisors, such as lawyers and accountants, as necessary.
In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our customers and users is among the assets transferred.
To business partners with whom we jointly offer products or services, where you have consented to such disclosure. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.
To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization). We review the security policies of these service providers against applicable Canadian privacy legislation.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
To enforce or apply our terms for providing you with our service and any other agreements, including for billing and collection purposes.
If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

Transferring Your Personal Information

We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization). We may process, store, and transfer your personal information in and to a foreign country with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we review the security policies against applicable Canadian privacy legislation. By submitting your personal information or engaging with the Website, you consent to this transfer, storage, or processing.

Choices About how we use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse some browser cookies, or to alert you when cookies are being sent. If you disable or refuse non-essential cookies, please note that some parts of this Website may not be accessible or may not function properly.
Promotional Offers from the Company. If you have opted in to receive certain emails from us but no longer wish to have your contact information used by the Company to promote our own products or services, you can opt out by sending us an email at the contact information listed below. You may unsubscribe by using the unsubscribe mechanism in our communications. This opt-out does not apply to information provided to the Company as part of a product purchase, warranty registration, product service experience, or other transactions.

Data Security

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure, such as access controls and data segregation. In the event of a breach of security safeguards involving your personal information that creates a real risk of significant harm to you, we will notify you and the applicable privacy authorities as required by applicable law.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk.

Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent. Other than anonymized information, if your information is no longer necessary to provide our services, we will delete it from our systems.

Children Under the Age of 13

Our Website is intended for business professionals and is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us using the contact information listed below and we will promptly delete it.

Other Locations

Quebec Residents (Law 25)

If you are a resident of Quebec, you have additional rights under Loi 25 (Act respecting the protection of personal information in the private sector), including: data portability, the right to de-indexing, the right to be informed of automated decision-making, and the right to access and rectify your personal information. To make a request, contact us by using the contact information listed below.

California Residents (CCPA/CPRA)

If you are a California resident and believe the California Consumer Privacy Act (CCPA) or California Privacy Rights Act (CPRA) applies to your personal information, you may have additional rights under those laws. To make a request, contact us by using the contact information listed below.

European Residents (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you may have additional rights under applicable data protection legislation. To make a request, contact us by using the contact information listed below.

Accessing and Correcting your Personal Information

To request access to or correction of your personal information, or to ask a question about its use, contact us using the information below and describe your request. We will respond within the time frame required by applicable law.

We may request specific information from you to help us confirm your identity and your right to access or to confirm the accuracy of any requested changes. Access or correction may be limited where permitted or required by law. If we refuse all or part of a request, we will explain the refusal unless prohibited by law.

Withdrawing your Consent

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, contact us by using the contact information listed below. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service.

Changes to our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. We include the date the privacy policy was last revised at the top of the page. We encourage you to periodically visit our Website and this page to check for any changes to the privacy policy.

Contact Information and Challenging Compliance

We welcome your requests regarding this privacy policy and our privacy practices. Please contact us at:

Privacy Officer

Mailing Address: PO Box 21081, Dartmouth RPO, Cole Harbour, Nova Scotia, B2W 6B2

Email: hello@noviiadvisory.com